Josh Warner: Find Your Voice

Archives: April 2006

Poetry, Rabbits and The History of Music

When I was a little kid, I published a “book” of poems with my friend, Stephen Williams. His father knew a printer in our town, Lawrence, Kansas, who printed it up for us. The book was, more like, a sheaf…more

ABC Gets ‘Lost’ On Web

ABC is launching an Internet-based game around the show ‘Lost.’…more

Amp’d Primed For Exit

Baron’s Online picks entertainment Mobile Virtual Network Operator (MVNO) Amp’d Mobile as one of the slew of potential I.P.O. prospects this year. Amp’d Mobile just came out with their new hand set Motorola Hollywood — which gets an OK but…more

Mobile Browsing Continues Rise

The annual Face of the Web study by Ipsos Insight is out. It finds that although the PC remains the main tool to access the Internet, mobile phones could soon be the main method of accessing the Internet in countries…more

The President and His iPod

When the President says something, it’s often newsworthy. When he helps us understand things essential to our lives, he’s uniquely presidential. Here’s the President, giving us the skinny on how to use an iPod: “I’ve got the shuffle, crank it…more

Fox TV Shows On Internet Benefit Affiliates

News Corp.’s Fox network has signed a six-year agreement with its affiliates that cuts them in on revenue from its television programs that are rerun on the Internet….more

We Forgive And Then Forget

Companies are like people, they can let you down. They can fail to communicate, be overcome by their own specialness, or not have enough joy. That’s why we can forgive companies when they don’t live up to our expectations. We…more

Ad Dollars On Rise for Social Network Sites

The more popular social-networking sites, like MySpace and Facebook, have done a great job of growing traffic. Now ad dollars for social-networking sites are on the rise too, according to BW Online….more

Chevrolet Letting Users Run Away With Ad Spots

On March 13, Chevrolet launched a Web site where visitors could grab existing video clips and music and create their own 30-second commercial for the 2007 Chevrolet Tahoe by adding their own particular words. Jumping on the ‘everyone’s-ones-doing-it, user-generated-bandwagon’ seemed…more

Just 1% of Households Use Podcasts

Despite a growing familiarity with podcasting, only a small percentage of Americans regularly listen to them, according to a new consumer poll by Forrester Research. Just 1 percent of households said they regularly listened to podcasts despite the fact found…more

TV Show Blogs Always On

Official websites for TV shows have been around for awhile, now TV shows blogs are the new must-have….more

Online Movies No Slam Dunk, Yet

Universal, Warner Bros., Sony and other studios gave rights to online movie sites CinemaNow and Movielink to sell their major film releases. But customers have to jump through hoops to see them….more

Americans Get More Channels But Watch Fewer of Them

Americans are receiving more channels than ever before, but are watching a smaller percentage of them, especially those from broadcasters, according to Nielsen Media Research’s annual benchmark study on the way people watch TV….more

Video Share Sites Battles Just Beginning

It’s no secret YouTube has been feeling the heat from content companies tired of seeing their copyright-protected, full-length TV shows appearing wily-nilly on YouTube. Steve Chen, the CTO of YouTube, outlined for Business Week some of the steps the video…more

Unbundling of Content Challenge for Traditional Media Companies

Oxford Analytica, a strategic consulting firm, has released a new research brief on the effect the unbundling of traditional media is having among traditional media companies. Forbes reports on the research and the three developments most responsible for the transformation…more

CBS Not Mad at Online NCAA Results

For the past three years, CBS has offered live online coverage of the NCAA men’s March Madness basketball championship by paid subscription until this year, when CBS went the free, ad-supported route. The finals are tomorrow but CBS has already…more

Apple Ad Reviews

Apple Computer is known for its break-though products and advertising. Here’s a quick trip through some of the company’s best-known ads and promotional materials, courtesy of the Mothership. There’s even a 1984 insert in Newsweek magazine which features, oh lordy,…more

About

Josh is President of Feed Company, a video view optimization company in Los Angeles that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Josh has worked in senior marketing roles in online video, mobile and the music industry and started his career in advertising at DDB Needham.

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