Despite a growing familiarity with podcasting, only a small percentage of Americans regularly listen to them, according to a new consumer poll by Forrester Research. Just 1 percent of households said they regularly listened to podcasts despite the fact found that 25 percent of online consumers expressed interest in them. However Forrester still predicts podcasting to grow with 12 million households regularly listening to podcasts by 2010. The report was prepared by Forrester analyst Charlene Li.
Just 1% of Households Use Podcasts
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Josh is President of Feed Company, a video view optimization company in Los Angeles that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Josh has worked in senior marketing roles in online video, mobile and the music industry and started his career in advertising at DDB Needham.
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Do you listen to podcasts? Despite the fact that I eat and drink the internet, I have no desire to listen to them whatsoever. What is their allure?
You’re not alone. Despite the hub-bub, podcasts haven’t taken off. But they’re usesful, in the same way audio books are useful for some. I listen to podcasts at the gym and when I’m traveling.