YouTube announced the addition of a few new features. The Active Sharing feature lets you see who’s watching your video and videos that other users are watching. More importantly, YouTube is also testing pre-roll and post-roll ads according to BusinessWeek for a summer roll-out. Chief marketing officer Suzie Reider commented on the plan at ad:tech last week, “I don’t think that a 15 or 30 second pre roll before a 27 second piece of user-generated content is going to be a great experience. A user’s experience in YouTube right now is so pure we don’t want to get in the way of that.” Enough said.
YouTube Purity Going Down The Tubes
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Josh is President of Feed Company, a video view optimization company in Los Angeles that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Josh has worked in senior marketing roles in online video, mobile and the music industry and started his career in advertising at DDB Needham.
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Yikes! Pre roll on you tube. Now that’s going to be annoying. There are so many video sharing sites now, even more to come, that there will hopelfully continue to be options.