This amazing viral for Hydro, a Norwegian energy and aluminum supplier, was designed to get kids interested in engineering and has been viewed over a million times on YouTube and Break.com. The tag line is “There are many young engineers out there. We cant wait to see them grow up.” The agency is DDB Oslo. The studio behind the VFX is Fido Film out of Stockholm who added the CG train and loop into the plate of kids playing on the train tracks.
They also have another clip which is of the kids tinkering with their Dad’s car with hilarious results. The kids make it fresh and the concept is well-executed. But it also supports the brand message with dead-on efficiency. Impressive.
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Hydro Virals Out Of This World
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About
Josh is President of Feed Company, a video view optimization company in Los Angeles that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Josh has worked in senior marketing roles in online video, mobile and the music industry and started his career in advertising at DDB Needham.
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