The new in-video YouTube advertising is up and running. If you watch this Smosh clip, you’ll see an ad about :15 in for The Simpsons Movie. It’s even more like a below-line ad that turns into a video-in-video ad that then links out to an external site. In this case, 20th Century Fox. This is a beta so you would think, being GooTube, that you’ll see more contextual matching in future releases. This will definitely bring in some ad spends from the major studios and TV and cable networks. Especially if the get the contextual matching going. Because if I watch a Simpsons clip (I do), I might want to know about a new Borat movie (I might).
YouTube Testing New In Video Ads
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About
Josh is President of Feed Company, a video view optimization company in Los Angeles that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Josh has worked in senior marketing roles in online video, mobile and the music industry and started his career in advertising at DDB Needham.
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