Steve Hall at AdRants tipped me off to this campaign for Greenpeace running in Holland. It features a giant and forlorn red fish named Guppie who travels town to town drawing attention to a new Greenpeace website. The site (in…more
Archives: September 2007
Guppie Gets The Love
Internet People: Top Virals Animated
An animated tribute to the internet people of the world. With most every most memorable viral video of the last couple of years. Animated by Dan Meth, with music by Dan Meth and Micah Frank….more
Viral Falls Short
In a new report, “Viral Marketing: Bringing the Message to the Masses,” Jupiter Research reports that just 15 percent of viral campaigns achieved success in the last year. 15 percent effectiveness for any marketing tactic is pretty good. People expect…more
About
Josh is President of Feed Company, a video view optimization company in Los Angeles that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Josh has worked in senior marketing roles in online video, mobile and the music industry and started his career in advertising at DDB Needham.
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