Steve Hall at AdRants tipped me off to this campaign for Greenpeace running in Holland. It features a giant and forlorn red fish named Guppie who travels town to town drawing attention to a new Greenpeace website. The site (in Dutch) appears to be highlighting endangered fish species and Guppie is obviously on that list and sad about it. You should be too but people who see Guppie in person (or fish I guess) smile a lot and that’s the point. A simple, smart campaign with web, print, viral videos and a mascot to feel sorry for.
Guppie Gets The Love
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About
Josh is President of Feed Company, a video view optimization company in Los Angeles that helps advertisers and entertainment companies get their video exposed on popular blogs, social video networks, and P2P services. Josh has worked in senior marketing roles in online video, mobile and the music industry and started his career in advertising at DDB Needham.
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