No one creates a “viral” video. As much as any marketing team wants to go into a campaign with the goal of having it take off and get discussed all over the Internet, the real aim is to create something talkable. Once enough people talk about it, you go viral. Well, if you want to hear talk about how to get video talked about, visit ad:tech New York and go to Rohit Bhargava’s panel on “Creating Talkability: Using WOM Lessons to Make Your Marketing Go Viral”
http://www.ad-tech.com/ny/conference-ny.asp#session688
Rohit has a terrific marketing blog, heads up the interactive marketing team at Ogilvy PR, and is one of the “true” experts in social media. He’s put together a great panel and we promise to dissect misconceptions about viral and discuss some innovative solutions.
See you there.
